Internship | B2B Product

Improving Meituan’s B2B management platform and launching an updated design system

My Role

UX Design: Completed 60+ UX design requirements

UX Research: User Interviews, Competitive Analysis

Visual Design: Established a new design system for Kaidianbao (Meituan’s online business platform)

Project Context

Project Type: Internship

Duration: Sep 2021 - Dec 2021 

Team: UX Design Team

Products: Kaidianbao (Meituan’s online business platform), Advertising Selling App, Pinpaixiu (an important section that displays the information of the brands)

Tools

Sketch

Adobe Illustrator

About Meituan

Meituan is a leading lifestyle service platform for locally found consumer products and retail services including entertainment, dining, delivery, travel and other services.

Meituan connects over 240 million consumers and five million local merchants via a comprehensive array of e-commerce services and products. It has 600 million users and almost 4.5 million business partners that cover nearly all of China. About 35 million people use the service every day.

“We help people eat better, live better.”

Improving Meituan’s B2B management platform

Background

Kaidianbao is Meituan’s online business platform, which the merchants use to operate their online stores and products. However, some modules have not been designed in a uniform visual style, and we also found some pain points in using Kaidianbao during user interviews.

Results

Due to Meituan’s Non-Disclosure Agreement, I can’t share my design work here. If you are interested in my internship work, please reach out to me, and we can talk about it in detail :)

Goals

Create a new design system of components and layouts to reduce user’s learning costs and operation costs

Redesign the user flow of some functions to solve user pain points and improve the usability of the products

Optimize the information structure to improve the transmission efficiency of information

🧠 Learnings from My Internship Experience

  • Understood what is the daily routine of a UI/UX designer and their responsibilities in Tech companies.

  • Learned how to collaborate with other designers, PMs, and Software Engineers, and how to negotiate with others when we have different opinions. 

  • Sometimes there is a gap between prototype and software development, and some of the designer's ideas may not be developed because of technical limitations.

  • The real-world projects are far more complex than my personal projects, and there are many more perspectives to consider while doing designs.

  • Participated in the company's designer training, and learned a lot of design thinking skills. I used to think that design is subjective, but in fact, there are many analytical tools to test whether it is a good design, such as user interviews, online surveys, A/B tests, data analysis techniques, and so on.

Meituan’s Mascot

My Work Station

Design Training

Thank you for reading! 💛

* If you want to learn more about my internship project, please feel free to contact me, and I'd be happy to share it with you :)

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