Meituan
Internship Projects and Experience
Roles & Responsibility
UI/UX Design: Completed 60+ UI/UX design requirements
UX Research: User Interviews, Competitive Analysis
Visual Design: Established a new design system for Kaidianbao (Meituan’s online business platform)
Project Context
Duration: Oct 2021 - Feb 2022
Team: UI/UX Design Team
Products: Kaidianbao (Meituan’s online business platform), Advertising Selling App, Pinpaixiu (an important section that displays the information of the brands)
Tools
Sketch
Adobe Illustrator
About Meituan
Meituan is a leading lifestyle service platform for locally found consumer products and retail services including entertainment, dining, delivery, travel and other services.
Meituan connects over 240 million consumers and five million local merchants via a comprehensive array of e-commerce services and products. It has 600 million users and almost 4.5 million business partners that cover nearly all of China. About 35 million people use the service every day.
“We help people eat better, live better.”
🎨 A New Design System for Kaidianbao
Background:
Kaidianbao is Meituan’s online business platform, which the merchants use to operate their online stores and products. However, some modules have not been designed in a uniform visual style, and we also found some pain points in using Kaidianbao during user interviews.
Design Goals:
Create a new design system of components and layouts to reduce user’s learning costs and operation costs
Redesign the user flow of some functions to solve user pain points and improve the usability of the products
Optimize the information structure to improve the transmission efficiency of information
Results:
Due to Meituan’s Non-Disclosure Agreement, I can’t share my design work here. If you are interested in my internship work, please reach out to me, and we can talk about it in detail :)
🧠 Learnings from My Internship Experience
Understood what is the daily routine of a UI/UX designer and their responsibilities in Tech companies.
Learned how to collaborate with other designers, PMs, and Software Engineers, and how to negotiate with others when we have different opinions.
Sometimes there is a gap between prototype and software development, and some of the designer's ideas may not be developed because of technical limitations.
The real-world projects are far more complex than my personal projects, and there are many more perspectives to consider while doing designs.
Participated in the company's designer training, and learned a lot of design thinking skills. I used to think that design is subjective, but in fact, there are many analytical tools to test whether it is a good design, such as user interviews, online surveys, A/B tests, data analysis techniques, and so on.
